Customer loyalty has proved to be one of the most important factors for running a profitable enterprise. The reason being the fact proven by various surveys - retaining a customer is many times more profitable than acquiring a new one. A simple formula to retain a customer is to offer something extra that could make him stay loyal and may not be lured by competitors in the business. The easier way to do this has been to offer discounts, freebies and deals. However, such offers do not always lead to loyalty while they involve significant expenditure. The need is to develop cost effective strategies that my lead to lasting customer loyalty. Six such cost effective strategies have been detailed at the link below:
http://blog.livehelpnow.net/2012/02/6-cost-effective-loyal-customers/
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