Customer service communication - Importance and key aspects

We are living in a phase when corporations chase higher sales figures and in the process forget customer satisfaction. This phenomenon has led to increasing dependency on Customer service communication that helps enhance customer satisfaction. There are various ways to establish an effective communication channel between the customer and a company such as Service helpline number, email, etc. But the most effective channel is a helpline that may be managed by a call center. This channel should be promoted the most because it allows minimum time usage of the customer for an effective resolution. The company should always work on the philosophy that people should not have any problems with their product/service. Unfortunately, if they have any problem it should be resolved in the shortest time possible. Hence having a matured call center set up is very much essential to ensure customer satisfaction. The following link provides valuable information on improving call center services using an important matrix called "first contact resolution" - http://blog.livehelpnow.net/2012/01/7-tips-to-boost-your-call-centers-fcr/